This course

will help you confidently sell your services without feeling pushy. Learn to attract perfect-fit clients, articulate your value, and turn conversations into opportunities. Stop letting sales fears stall your growth.

Why Should You Purchase This Course?

In this course you will ...

  • Develop a sales mindset → Transform anxiety into authentic sales confidence

  • Create your Ideal Customer Profile → Stop wasting time on leads who won't buy

  • Learn how to articulate a compelling value proposition → Turn your uniqueness into your advantage

  • Deliver an engaging elevator pitch → Make every introduction count

Instructor

Matt Payne

Like hundreds of thousands of others, I was a victim of mass company layoffs after 15 years of coaching salespeople in Corporate America. Frustrated with my search for a new job, I decided to start my own company. As I talked with other Solopreneurs in the same situation, I discovered a lot of frustration regarding sales because of a lack of training. I created this course to help solo entrepreneurs and small business owners who want to enhance their sales skills and freelancers and consultants who want to attract and retain more clients.

What you will discover

    1. Welcome to Sales 101: For Solopreneurs

    2. Before we begin...

    1. Chapter One: Overview and Objectives

    2. The Importance of Sales For Solo Entrepreneurs

    3. Overcoming Common Misconceptions About Sales

      FREE PREVIEW

    4. Differentiating Between Sales and Marketing

    5. The Sales Process in the Entrepreneurial Context

    6. Embracing a Customer-Centric Approach

    7. The Sales Mindset: Confidence and Resilience

    8. Vikram's Story

    9. Additional Reading

    10. Knowledge Check

    1. Chapter Two: Overview and Objectives

    2. Understanding the Ideal Customer Profile (ICP)

    3. Market Research Techniques

    4. Steps to Define Your ICP

    5. Understanding Customer Needs

    6. Discovering Customer Pain Points

    7. Knowledge Check

    1. Chapter Three: Overview and Objectives

    2. Articulating the Unique Value of Your Product/Service

    3. Communicating Benefits Over Features

    4. Crafting Benefit-Focused Messaging

    5. Benefit Messaging Techniques

    6. Creating an Elevator Pitch

    7. Develop Benefit-Focused Messaging

    8. Create and Practice Your Elevator Pitch

    9. Additional Reading

    10. Knowledge Check

    1. Congrats on Finishing the Course
  • $99.00
  • 30 lessons
  • 1 hour of video content

Bonus material

Include additional content to your course curriculum to provide further value to your students.

  • 60 Minutes of Video Training

    These lessons, packed with practical strategies and real-world examples tailored for Solopreneurs, will help you build confidence and see immediate results.

  • 15+ Downloadable Templates

    Save time and gain clarity with easy-to-use templates for crafting your Ideal Customer Profile, Value Proposition, and Elevator Pitch.

  • 30 Sales Lessons Specifically for Solopreneurs

    Some topics are: Overcoming Misconceptions About Sales, The Sales Mindset: Confidence and Resilience, Steps to Define Your Ideal Customer Profile (ICP), Discovering Customer Pain Points, Communicating Benefits Over Features, and Creating an Elevator Pitch

See What Solopreneurs Are Saying

Real stories from Solopreneurs like you

Just What I Needed

by Megan - Fractional Operations Leader

“Sales 101 for Solopreneurs is a game-changer for anyone intimidated by sales and marketing. Matt’s approachable style made the material easy to digest, packed with practical insights and ‘aha’ moments. I’m now revamping my marketing plan, refining my Ideal Client Profile, and diving into market research. His strategies make selling feel natural, not intimidating. If you’re a solopreneur avoiding sales, this course is a must!”

Enroll now for just $129

This special offer ends soon! After that, the price increases to $199. Don’t miss out!

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